PRETO BUSINESS Corp.

We rise bylifting others

We tell the stories of companies working at the edge of what's possible.

Technology arrives before the world is ready for it. Robots that hold a conversation, medicine that buys another decade, craft built for orbit, money that moves without banks — all of it lands in a world with no language for it yet. We build that language: the case, the credibility and the permission that let a frontier company be understood, funded and allowed to operate.

St. Petersburg, FL

7901 4th St N, STE 300
Florida 33702, United States

Sacramento, CA

1401 21st St, STE R
California 95811, United States

Johannesburg, SA

Sandton, Gauteng
2188, South Africa

About the agency

Peace, innovation, and the work of correcting the record

PRETO BUSINESS Corp. is a globally recognised agency committed to promoting peace, fostering innovation, and combating misinformation. Our work rests on an unwavering dedication to unity and constructive dialogue as the bedrock of global progress.

That commitment is underscored by our alignment with the United Nations Global Digital Compact principles — responsible digital cooperation, ethical technology governance, and inclusive innovation.

As a member of the International Astronautical Federation, we take an active role in advancing sustainable, humanity-centred progress across space exploration, longevity, digital ethics and global futurism.

The mission is led by our Founder & CEO, Victoria Ustimenko (Laskina) — an international influencer, futurist and philanthropist, whose leadership keeps responsible digital cooperation embedded in everything we do.

We bring that expertise to the highest levels of international discourse, most recently at the UNESCO Centre for Peace, the BRICS Summit, and the IGF UNDP Conference. Through this multinational vision we assemble world-class talent to build worldwide recognition for your brand.

Victoria Ustimenko, Founder & CEO of PRETO BUSINESS Corp.
Victoria Ustimenko (Laskina) — Founder & CEO
We rise by lifting othersAgency vision

What we do

Fuelled by creativity and data

A brand succeeds when the product meets what its audience actually needs — and when that distinct value reaches them clearly. Our job is to get you there with the sharpest tools the industry has.

Where we specialise

I

Intelligence

Artificial intelligence and robotics — machines that reason, and the public argument for trusting them.

II

Life

Longevity, biotechnology and human health, where the science runs ahead of the regulation.

III

Frontier

Space, mobility and hardware built for places people have not been yet.

IV

Value

Capital, tokenised assets and market infrastructure moving faster than the rules around them.

01

Public Relations

Got a story to tell? With journalistic roots, we have the tools to get your message heard.

02

Digital Marketing

Connect the dots between business goals and marketing initiatives that drive real results.

03

Business Development

SMART start, SMART growth and SMART transitions for your business milestones.

04

Government and Investor Relations

Best-in-class government and investor relations from a team that handles every moving part.

05

Social Influence

Move your brand through word of mouth from the strongest voices around the world.

06

Strategic Planning

Facilitated sessions for organisations of every size, producing plans that hold up globally and locally.

07

Online Reputation Management

Deep analysis of everything said about you online — positive and negative — then the right fix.

08

Growth Hacking

Think outside the box, go viral, get rapid results through referral and affiliate marketing.

09

Crypto and Robotics

Turn science-fiction ambitions into shipped product, from software through to worldwide sales.

10

Cybersecurity

Protect the brand and the infrastructure behind it, so a technical incident never becomes a reputational one.

Speed is a discipline

The cheetah is the fastest animal on land. It does not chase everything that moves — it picks its moment, commits completely, and does not miss. That is how we run a campaign.

Portfolio

Selected work

Twenty-seven engagements across deep tech, robotics, longevity, finance, sport, fashion and the art market. Hover to stop the line.

SingularityNET Hanson Robotics LaborX TAFFD´s Afrolongevity Vimana Global 4ARTechnologies AG UNESCO Peace Camp

Partners & affiliations

The company we keep

Hover to hold the orbit still, then follow any organisation through to its own work.

PRETO BUSINESS CORP.
IAF · Proud Member
PRSA
IGF · UNDP
Lifeboat Foundation
Millennium Project
Space Renaissance
Longevity Alliance
GBA Global
Transhumanist Party
Regenim
Aldamisa

11 organisations · 2 rings · centred on Preto Business Corp.

Company news

Milestones

Memberships, awards and recognition — the record behind the credentials.

Blog

Latest stories

Filter by theme and read in full here on the site.

06 July 2026Events · SpaceTech7 min read

SRI IV World Congress afterwords

A speech by Victoria Ustimenko at the Space Renaissance International IV World Congress — opening with a question for the room, and the case for why civilisation's next chapter is written off-world.

Read the speech →
29 Jun 20263 min

Forthcoming Book Announcement

Transhumanism and Divine Humanity in Global Traditions — a new volume set to enrich the global conversation on human enhancement.

Innovation · Trends · PR
25 Jun 20266 min

The Architect of Influence

How Bianca Censori reshaped Ye's empire as PR strategist and producer, read through the 2025 Grammy red carpet.

PR · Marketing · Reputation
22 Jun 20263 min

A New Era of Delphi Research

Our CEO joined the Delphi study run by 4CF The Futures Literacy Company, leveraging next-generation Halnyx methods.

GR · Innovation · Trends
21 Jun 20266 min

Marketing Hooks and Advice

When Sons of Anarchy hit FX in 2008, few predicted it would become one of cable's biggest dramas. The hooks that got it there.

Growth Hacking · Marketing
20 Jun 20268 min

SEO Pricing Plans in 2026

A comprehensive guide to what search optimisation now costs, and how it moved from niche tactic to core investment.

SEO · Trends
14 Jun 20262 min

How Much Does a Website Really Cost in 2026?

Key insights from the GoodFirms survey, and a straight answer to the question that keeps puzzling small businesses.

SEO · Trends
12 Jun 20265 min

The Unlikely PR Genius

In the West a PR pro writes releases and manages optics. Alexei Balabanov worked to a completely different playbook.

PR · Trends
04 Jun 20264 min

No Gimmicks, Just Grooves

The counter-intuitive strategy of The Chemical Brothers in an era of teasers and algorithmic feeds.

Fashion · PR · Trends
27 May 20263 min

Product Placement in Music

How a Mitsubishi commercial and a lonely robot made Dirty Vegas a hit — and invented sync licensing as strategy.

Growth Hacking · Marketing · PR
19 May 20263 min

Sales & Marketing Lessons

Five lessons from War Dogs: confidence, speed, ugly niches, the middleman — and knowing which revenue to refuse.

GR · Marketing · PR · Trends
16 May 20264 min

The Law That Tried to Stop the Party

How The Prodigy turned a 1994 government ban on repetitive beats into a brand catalyst.

Growth Hacking · Marketing · PR
30 Apr 20266 min

Tokenisation's Promise Hits Reality

Why legal clarity and cash settlement — not technology — decide whether tokenisation scales.

Innovation · Trends · Cybersecurity
30 Apr 20265 min

The Hidden Risk of Being “Good”

54% of leaders are merely good — and in uncertainty that produces anxiety, not results.

GR · Reputation · Trends
30 Apr 20266 min

Game of Thrones Lessons for PR Pros

Tyrion, Ned, Tywin and Davos on reputation, power and knowing where the exits are.

GR · PR
29 Apr 20266 min

Terraforming Mars

Engineered aerosols could warm Mars in 15 years, and startups are already building the habitats.

SpaceTech · Robotics · Trends
28 Apr 20266 min

One-Way Ticket to Mars

Orbital mechanics, not pessimism: why the first crews may never come home.

SpaceTech · GR · Trends
10 Apr 20265 min

The Chillout Revolution

How Kruder & Dorfmeister sold a million copies with no ads, no singles and no major label.

Fashion · Marketing · PR
24 Mar 20269 min

The Gondry Factor

Why Chanel called Michel Gondry himself — and what practical effects still teach brands about craft.

PR · Marketing
23 Mar 20265 min

Sex Sells

From wartime pin-ups to Playboy to OnlyFans: how erotic media kept rewriting the advertising playbook.

PR · Marketing · Trends
09 Mar 20263 min

The Art of Naming Operations

Just Cause, Provide Comfort, Enduring Freedom: how the name of a war became its first bullet.

PR · GR
30 Jan 20264 min

WEF: The Global Risks Report 2026

Davos 2026: geoeconomic confrontation tops the risk list, and every region answers differently.

PR · Trends
16 Jan 20264 min

Why Online Reviews Matter More Than Ever

GoodFirms surveyed 552 professionals: 91% say buyers trust reviews over marketing.

Online Reputation · Marketing · PR
16 Jan 20264 min

The Gen Z Consumer Decoded

67% demand authenticity, discovery starts on TikTok, and every purchase is an identity statement.

Growth Hacking · Marketing · Reputation · SEO
10 Dec 20254 min

Architecting the Future

Our GR and BizDev mandate inside the CFDA–KFN plan to reimagine New York Fashion Week.

Fashion · Events · GR
02 Dec 20254 min

Beyond the Hype

Practical LLM uses for content, SEO and campaigns — and why the human in the loop is non-negotiable.

Innovation · Marketing · SEO
22 Nov 20255 min

More Than a Party

Love Parade, KaZantip and Burning Man: three temporary civilisations built on a beat.

Events · Marketing · PR
13 Oct 20254 min

The Scalpel and the Algorithm

AI in patient care: imaging, predictive risk, admin relief — and the black box problem.

Innovation · PR · Trends
13 Oct 20254 min

The Slacker's Sermon

Clerks cost $27,575 and rewrote indie distribution — then the studios learned to commodify rebellion.

Marketing · PR · Trends
02 Oct 20255 min

Selling Salvation

Dogma, Machiavelli and Orthodoxy: religion as the world's oldest exercise in brand management.

Marketing · PR · Trends
26 Sep 20256 min

The Wrong Fix: Trainspotting vs IBI

Choose Life as an economic argument: what a basic income could fix, and what it cannot.

PR · Trends
26 Sep 20252 min

The Future of Money: Springer Nature

Our CEO writes Blockchain in SpaceTech; with GBA Global we co-author Fraud on Crypto Markets.

GR · PR · Trends
04 Sep 20253 min

Beyond the Performance: De Tenebris MUN 2025

Representing Cyprus in DISEC on preventing the weaponisation of artificial intelligence.

GR · PR · Reputation
01 Sep 20256 min

The Sound of Change

Massive Attack, UNDP data on tour screens, and the Eutopia blueprint for artistic influence.

GR · PR · Trends
06 Aug 20253 min

Why Do Apps Ask for Permissions?

Core functionality, better UX, or ad targeting — and how to take back control of each.

Cybersecurity · Marketing · PR
13 Jul 20254 min

Startup Mobile App UX Design

Two-thirds of startups fail because users don't connect. GoodFirms on what UX actually fixes.

Growth Hacking · Marketing · PR
05 Jun 20255 min

Visual Storytelling as Brand Identity

Tarsem Singh's The Fall read as a 117-minute commercial for nothing but itself.

Fashion · Marketing · PR
04 Jun 20254 min

Marketing of the 1980 Olympics

Moscow's $2bn statement, Lake Placid's 200 sponsors, and the birth of the commercial Games.

Events · Marketing · PR
03 Jun 20255 min

Churchill as a Marketing Maverick

A thought experiment: the strengths, the style and the blind spots he would bring to a brand.

GR · PR · Trends
02 Apr 20254 min

Know AI CRM to Know Your Customers

We joined 530 research partners in a GoodFirms study on what AI actually changes in CRM.

Growth Hacking · Marketing · SEO
12 Mar 20253 min

South Africa's Tech Horizon

300+ leaders in Johannesburg for the Data Centre & Cloud Innovation Summit, with Preto as partner.

Events · Marketing · PR
12 Mar 20254 min

Celebrating Peace: LaborX at UNESCO

Our GR work took Sergei Sergienko to the UNESCO Centre for Peace — and Business Leader of the Year.

Events · GR · PR
12 Mar 20254 min

5 App Development Trends for 2025

GoodFirms surveyed 725 businesses: 4.2 trillion hours in apps and $150bn in consumer spend.

Growth Hacking · Marketing · PR
03 Dec 20243 min

The Future of B2B Events

A market heading for $929bn by 2032, and the seven numbers every event planner should know.

Innovation · Marketing · PR
28 Oct 20234 min

How Does the Crypto ATM Market Work?

32,000 machines in the US, 5% transaction fees and roughly $4k a month per operator.

Cybersecurity · Innovation · Trends
26 Dec 20225 min

Future Trends in Cryptocurrency

Insurance, adoption, the metaverse and regulation — written at the bottom of the 2022 crash.

Innovation · Trends
06 Dec 20224 min

How AI Is Changing Marketing

Segmentation, lead scoring, chatbots and predictive analytics — plus when not to use AI at all.

Innovation · Robotics · Trends
31 Oct 20223 min

Top 5 SEO Tools

SEOClarity, Linkdex, BrightEdge, MarketMuse and SEMrush, with pricing as it stood in 2022.

Growth Hacking · Marketing · SEO
28 Oct 20225 min

Flying Cars Market Research Review

From $255m to a projected $1.53tn by 2040 — and the sky corridors nobody has built yet.

eVTOL · Innovation · Robotics
25 Oct 20224 min

Optimus: The Alien Innovation

Tesla AI Day 2022: six actuators, a 2.3kWh battery, and the experts urging caution.

Events · Innovation · Robotics
22 Oct 20224 min

Futurists Support Africa's Development

The Gen4IR Global Summit at Sun City, with Preto Business among the sponsors.

Events · Marketing · PR

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Cybersecurity · eVTOL · Fashion · GR · Growth Hacking · Innovation · Marketing · Online Reputation · PR · Robotics · SEO · SpaceTech · Trends

Contact

Your next big step is waiting

Whether you need support for a live project or you are ready to rebrand from the ground up, write to us.

Tell us what you are building. Thirty minutes is usually enough to know whether we are the right agency for it.

Book a 30-minute call
Node 01 — Florida

7901 4th St N, STE 300, St. Petersburg, FL 33702, United States

Node 02 — California

1401 21st St, STE R, Sacramento, CA 95811, United States

Node 03 — South Africa

Sandton, Gauteng, Johannesburg 2188, South Africa

Recognition

Awards & verification