In an era where media narratives are often dominated by conflict and division, the pursuit of peace and collaboration can feel like a quiet undercurrent—vital yet overlooked. At PRETO BUSINESS Corp, we are determined to shift this focus, championing unity and constructive dialogue as the cornerstones of a better world. Our mission is not just a statement; it’s a call to action, one we’ve proudly advanced through our recent participation in a landmark event at the UNESCO Centre for Peace, BRICS Summit, IGF UNDP Conference in Saudi Arabia, and many more important for any public figure career GR events.
In 2024, we had started to represent the GR interests of the oldest client – Mr. Sergei Sergienko, LaborX Ltd., aimed to showcase the speaker at the highest GR level. Due to our work and negotiations, LaborX had the honor of joining a distinguished gathering at the UNESCO Centre for Peace, a platform renowned for its dedication to fostering global harmony. The occasion was made even more significant by the recognition of Sergei Sergienko, a visionary leader and esteemed speaker at the event, who was awarded the prestigious Business Leader of the Year title. This accolade is a testament to Sergienko’s exceptional leadership and his unwavering commitment to building bridges in an increasingly fragmented world. His work exemplifies the kind of forward-thinking approach that inspires meaningful change, transcending borders and industries.
During the ceremony, Sergienko unveiled his latest endeavor, LaborX, a groundbreaking initiative operating within the TON Community on Telegram. LaborX is more than a project—it’s a bold step toward redefining how collaboration and innovation can drive progress. By leveraging cutting-edge technology and a community-driven ethos, LaborX aims to empower individuals and businesses alike, embodying the spirit of unity that PRETO BUSINESS Corp holds dear. This launch was a highlight of the event, signaling a new chapter in the intersection of technology and peace-building efforts.
The gathering drew an impressive array of attendees, each contributing to the shared vision of a more peaceful world. Among them were Gerard Dache, CEO of GBA Global, and Guy Djoken, Executive Director of the UNESCO Centre for Peace, whose leadership continues to elevate the discourse on global cooperation. Jagrit Bajwa, an ambassador for the Centre’s mission, brought his passion for advocacy to the forefront, while MJ Sutton, Chief of Staff representing Maryland State Delegate Marvin E. Holmes Jr., added a vital perspective on the role of policy in supporting peace initiatives. Their presence underscored a collective resolve to move beyond rhetoric and into action, uniting diverse voices in a common cause.
PRETO BUSINESS Corp’s commitment to this cause extends far beyond a single event. Last year, we proudly showcased LaborX at two other pivotal international forums: BRICS 2024 and the Internet Governance Forum (IGF) Conference in Saudi Arabia. These platforms provided an opportunity to present leading initiatives and talented startups to global audiences, including government leaders and policymakers. Our goal is clear: to nurture innovation at the highest level, connect emerging ventures with the resources they need to thrive, and ensure their success resonates worldwide. By facilitating these connections, we aim to amplify the impact of projects like LaborX, fostering networks that transcend geographic and cultural boundaries.
At its core, our work is about more than business—it’s about purpose. We believe that peace is not a passive state but an active pursuit, requiring dedication, ingenuity, and collaboration. The recognition of Sergei Sergienko and the launch of LaborX at the UNESCO Centre for Peace are milestones in this journey, but they are not the endpoint. They are proof of what’s possible when leaders, innovators, and advocates come together with a shared vision.
As we look ahead, PRETO BUSINESS Corp remains steadfast in its mission to elevate peace above the headlines. We invite others—whether individuals, organizations, or governments—to join us in this effort. Together, we can build a future where collaboration triumphs over conflict and where initiatives like LaborX light the way toward a more unified, peaceful world.
